During my time at Brainrocket (2022–2024), I designed 7 iGaming brands — online casinos and sportsbooks, each with its own identity, audience, and visual direction — all running on a shared platform and design system.

My role evolved through this period: from Product Designer on individual brands, to Senior Product Designer owning multiple brands simultaneously, to Lead Designer on Betoro, where I was responsible for the full design direction of a brand from scratch.

Betoro is a Danish online casino and sportsbook brand that I led from concept to launch. As the Lead Designer, I owned the full design direction — from brand identity and visual language to product UX across web and mobile. This was the project where I stepped into a leadership role, coordinating with stakeholders, guiding junior designers, and making final design decisions across the entire product surface.

Betoro targets the Danish market with a clean, confident visual identity — bold uppercase logotype, dark theme, and a design language that feels more premium sportsbook than flashy casino.

A casino product built around a TikTok-style vertical feed — users swipe through short-form content mixing playable games, entertainment videos, and promotions. I designed the full product experience across web and mobile (Flutter), including the core Shorts mechanic, sportsbook section, and promotional flows. This brand later became its own detailed case study.

Spinnit followed a similar concept to Swiper — a casino product with a strong content-driven experience — but with a completely different visual identity and tone. Where Swiper leaned into dark, immersive aesthetics, Spinnit explored a different stylistic direction while keeping the same platform foundation underneath.

WildRobin is a casino and sportsbook brand for the German market with a warm, adventure-themed identity built around a Robin Hood mascot. The brand includes gamification features like Wheel of Fortune, Spin Rally, Missions, and Tournaments, which required designing engagement loops on top of the standard casino and sportsbook flows.

Slotuna is a fantasy-themed casino and sportsbook targeting the German market. The visual identity leans into a dark teal palette with illustrated warriors, mages, and mythical characters — giving the brand a distinct RPG-like atmosphere. The product includes a full gamification layer: Challenges, Tournaments, Bonus Crab, Shop, and VIP Levels.

Kingmaker is a premium-styled casino and sportsbook with a purple-and-gold palette, 3D-rendered coins and crowns, and a strong emphasis on gamification. The brand features Fortune Wheel, Challenges, Tournaments, Bonus Crab, a Shop, and VIP Levels — one of the richest feature sets on the platform.

Spinrollz is a casino and sportsbook with the lightest visual tone on the platform — a soft lavender-blue palette, cartoon-style category illustrations, and a friendly, approachable feel. The brand targets a casual audience and leans away from the dark, high-intensity aesthetic typical of most casino products.

Working across 7 brands on a shared platform taught me how to balance consistency with differentiation. Every brand ran on the same tech stack and design system, but each needed its own identity, tone, and UX priorities.

The key skill I developed here was designing at scale. The platform's shared design system provided the structural foundation — navigation patterns, game lobbies, sportsbook layouts, registration flows — but each brand required its own token set, visual language, and art direction. Over time, new platform-wide features like gamification were introduced and had to be adapted across brands with very different visual identities, meaning I had to design flexible patterns that could absorb each brand's personality without requiring a full redesign every time.